Dan Ariely’s Remarkable Journey and Transformation of Deep Pain

a brilliant and highly accessible psychologist/ Behavioral Economist’s latest column in the WSJ & post @ his site – inspiring !, and well worth reading.


A fine new documentary film about his fascinating research is available, and

“You can send your friends to our website http://thedishonestyproject.com
Here they can purchase the film or they can find it in the iTunes Store. “
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